What is it?
Instagram rewards engagement. When people reply to your stories and lives, the algorithm shows your content to more people. And that's exactly what our Comment for DM: Lives & Reels feature helps you do: get more replies to your content!
How It Works
Just like for posts & reels with Grocer's List, you're going to want to encourage your followers to comment a keyword and you'll send them the link.
However, unlike with posts & reels, you're going to need to add the link behind the scenes in Grocer's List as opposed to just including it in your post caption.
How to Set Up a New Reply:
Login to Grocer's List.
Go to Comment for DM: Posts & Reels > Stories & Lives.
Click the New Story/Live Reply button.
Add your keyword and the URL to the link you'd like to send.
Customize your DM further if you'd like.
Click the Create button.
Your active reply will appear in the table. Once you start getting comments on your story or live, it will also appear on the Analyze tab where you can view DMs sent, opens, clicks and your click-through-rate.
Things to Keep in Mind:
You cannot use the same keyword twice.
To use the same keyword again, you can delete the keyword from the table or update the link. Note that you will lose the associated analytics.
We recommend using more specific keywords as opposed to generic ones like "recipe" or "link."