GrocersList offers two distinct direct message (DM) templates: visual-based and text-based. Each format has its own strengths, and your choice may depend on your content strategy or specific post requirements. This guide will help you understand the pros and cons of each option.
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Visual-Based DM Type
Our visual-based template is the default setting in GrocersList, offering an eye-catching and dynamic user experience.
Pros:
Eye-catching recipe images increase clickability and visibility in followers' DM inboxes.
Supports up to 3 custom buttons, including external URLs and list growth options like Save to Email.
Provides detailed analytics on button clicks and click-through rates.
Cons:
Custom message length is restricted to 80 characters.
Text-Based DM Type
The text-based template offers a more personal touch, mimicking direct communication with your follower.
Pros:
Appears more personal, as if sent by you.
Allows for longer, more detailed custom messages.
Cons:
You can only include one link.
No reporting on clicks or click-through-rates for your message.
No custom button functionality, including list growth features like Save to Email.
Choosing the Right Template
Many creators have a preferred format they set as their default, while others switch between the two depending on their content. Consider these factors when deciding:
Content type: Is visual impact crucial, or is detailed text more important?
Message length: Do you need more than 80 characters for your message?
Call-to-action: Do you need multiple buttons or links?
Analytics: Is tracking click-through rates important for your strategy?
Our recommendation is to set the visual-based DM type as your default. This ensures you maintain access to reporting features and can leverage tools like Save to Email. You can then use the text-based format selectively for posts where a more personal touch is desired.
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However, there's no one-size-fits-all solution. We encourage you to experiment with both templates to determine what resonates best with your audience. Monitor engagement and adjust your approach based on the results you see.
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