What is it?
Instagram and Facebook show your content to more people when it gets more engagement, especially comments. One proven way to increase comments is by asking followers to comment on your post in exchange for a link to your recipe, ebook, or other content, which you then send via DM.
With Grocer's List, this entire process runs on autopilot. When someone comments your keyword, we instantly send them a visual DM with your link. Our DMs get a 75% click-through rate on average, saving you tons of time while driving more traffic to your content! 💸
How it works:
The typical post format you'll see creators use is: "Comment [insert keyword] and I'll send you the link!"
Like this:
When your follower comments with your keyword, Grocer's List automatically:
Posts a public reply to the comment on your post (optional)
Sends a visual DM with the requested link and any additional buttons you've enabled (Save to Email, Shop the Recipe, etc.)
How to Customize Your Default DM:
Login to Grocer's List.
Go to Comment for DM: Posts & Reels > Setup & Defaults.
Choose your default keyword.
Pick something broad that works for most posts (like “recipe” or “link”.)
Decide whether to enable automated comment replies. (Instagram only)
We recommend writing 15-20 comment variations we can rotate through.
⚠️Warning: If you have over 250K followers, we recommend disabling this feature to stay in Instagram's good graces.
Customize your DM.
Customize the message, description, and button text.
Don’t forget to enable Save to Email and Shop the Recipe to grow your list and earn affiliate income.
💡Pro Tip: There may be scenarios where you want your DM to differ from your normal default settings like for a brand partnership. For this, you can use our prepare next post button. Learn more: How to Use the Prepare Next Post Button.
Before You Post:
Once your defaults are saved, you don’t need to log in to Grocer’s List each time. Just include two things in your post caption:
Your default keyword – so followers know what to comment.
The direct URL – the link you want us to DM.
Grocer’s List will handle the rest.
Pre-Post Checklist:
Make sure your post caption includes:
✅ A direct URL (the actual link you want to send)
✅ Your default keyword
✅ A keyword that follows best practices
Emojis are fine to include
Make sure there’s at least one real word (e.g. "recipe" not just "🍝")
Avoid apostrophes
Editing a Post After It's Live:
You’ll see your live posts in the Posts & Reels table.
Click the ✏️ icon to edit.
Forgot to add a link? No problem! You can add it later. We’ll still send the DM to anyone who commented within the last 24 hours.
Use filters to sort by:
Platform (Instagram or Facebook)
Posts missing a URL
Engagement metrics: sent, opened, clicks, CTR, signups, and published date
Ready to boost your reach?
Set up your default keyword and message once, and Grocer’s List will handle the rest. It only takes a few minutes to start turning comments into traffic, signups, and sales in your sleep!
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